Child Care Council

After I started working at the Council, I noticed its branding needed some serious work. It looked and sounded just like every other non-profit resource and referral agency with dated stock images of families and children, and clip art. I proposed a rebrand to the board and they accepted. I began immediately collecting artwork from children in our families and community and used that as our visual identity. I visited child care programs and shot photos of the children in play and in the classroom to build our own authentic library of images from which to pull. Our mission/vision, name, logo and website are currently under careful reconstruction.

Stationery pack for internal and external documents and signage to maintain the dynamics of the brand.  branding, design, print

Stationery pack for internal and external documents and signage to maintain the dynamics of the brand. branding, design, print


Rack card for outreach.  branding, design, layout, print

Rack card for outreach. branding, design, layout, print


Awards for annual provider appreciation dinner.  branding, design, layout, print

Awards for annual provider appreciation dinner. branding, design, layout, print


Poster representing the Child Care Council's DIY classroom makeovers.  photography, design, print, digital

Poster representing the Child Care Council's DIY classroom makeovers. photography, design, print, digital

Trailer for the second episode of Make a Difference, which premiered at the Spectrum Theater in Albany in a fundraising campaign to raise money for the next recipient of the makeover. audio/video editing, digital

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Behind the scenes photo shoot


Icons created for training manuals to represent the “learning journey” and “learning styles” of workshop participants.  design, illustration, digital, print

Icons created for training manuals to represent the “learning journey” and “learning styles” of workshop participants. design, illustration, digital, print


Training material.  branding, design, layout, print

Training material. branding, design, layout, print


Instructional Suite catalog outlining all Council trainings for 2018.  branding, design, layout, content editing, print, digital

Instructional Suite catalog outlining all Council trainings for 2018. branding, design, layout, content editing, print, digital

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A Day in the Life | annual report

A Day in the Life

The Council's annual report

Annual report. branding, photography, design, layout, writing, content editing, print, digital

 

We look different. We have a new voice of authenticity and expertise, weaving into conversations our analysis of how a single scribbled line represents the inner workings of a child’s mind; It is crystal clear that children’s artwork perfectly represents our core values.