Child Care Council
After I started working at the Council, I noticed its branding needed some serious work. It looked and sounded just like every other non-profit resource and referral agency with dated stock images of families and children, and clip art. I proposed a rebrand to the board and they accepted. I began immediately collecting artwork from children in our families and community and used that as our visual identity. I visited child care programs and shot photos of the children in play and in the classroom to build our own authentic library of images from which to pull. Our mission/vision, name, logo and website are currently under careful reconstruction.
Trailer for the second episode of Make a Difference, which premiered at the Spectrum Theater in Albany in a fundraising campaign to raise money for the next recipient of the makeover. audio/video editing, digital
Behind the scenes photo shoot
A Day in the Life
The Council's annual report
Annual report. branding, photography, design, layout, writing, content editing, print, digital